Diana Ratliff
Diana Ratliff
801 S Johnmeyer Lane
Columbia, MO
(573) 289-7376
All internet marketing solutions are tailored to the needs of individual businesses. Some business owners know exactly what they need ("The info on my website is outdated, please change that for me") and others need ideas and suggestions on what is possible to solve specific marketing problems. ("My customers can't find my website, what should I do?")
During our initial consultation, I'll ask a lot of questions in order to get a good understanding of your goals. Who's your ideal client? How are they finding you now? Have any particular promotional methods worked well for you in the past? What do you want a website to do for you? What products or services sell well? Are there any you'd particularly like to promote?
Those types of questions will help me make specific suggestions, and then we'll figure out a plan that's right for YOU.
Briefly, I can help with:
Website Design/Consulting
I can design a website, suggest someone to design it for you, or work with your existing web designer to make modifications to your existing site.
Web designers tend to be "techies" (builders), not marketers - I can give you some advice on making sure your website actually generates leads or sales.
More about how to choose a website design company.
SEO (Search Engine Optimization)
I specialize in search engine optimization for small businesses - figuring out why someone's website isn't ranking in Google, and then improving their rankings, is a personal challenge than I enjoy.
My sites rank well NATIONALLY; for local business people, I can usually get results rather quickly. There's a lot you can accomplish with keywords, metatags, and copy that is written to attract the search engines; other marketing strategies such as web video can also help with search engine rankings.
Not sure why customers aren't finding your site? I can often figure it out, rather quickly! (And then I can improve your search engine rankings... read about my website makeover for Key Largo Fitness.)
Email Marketing
I can provide complete email marketing solutions for your business. Whether you just want to collect contact information at your store or have me design an email capture form for web page, I can take care of that for you.
No time - or no desire - to actually write the newsletters or emails? I'm an experienced copywriter and can handle that aspect too, making your email marketing a totally hands-free way to increase the profits of your company.
Video Marketing
Video marketing has become one of the most effective mediums to allow small businesses to communicate their mission to a large number of people online. Unlike traditional video formats like television commercials, video marketing is very affordable and can be used by even the smallest company with a modest budget.
Videos also tend to rank high in the search engines and are often "spidered" very quickly - I've seen videos show up in Google within an hour of being released to YouTube.
Copywriting - Articles - Reports
I know how to write for the Web - love to do research! - and have dozens (if not hundreds) of articles, books, reports and websites online. If you need to have newsletters or reports written, I can probably do it.
I'm also trained in writing for the Web, which is very different than writing for print publication.
Website Reviews
If you simply need an experienced, objective "outsider" to take a look at your site, I can offer you the perspective of an online marketer, business owner and consumer.
Copyright © 2008-10 ~ All Rights Reserved ~ Diana Ratliff
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