Aim Higher! Consulting
Aim Higher! Consulting
9939 North Harrison Drive
Kansas City, MO
(816) 734-9548
Internet Business Consulting
Search Engine Strategies, Internet Marketing, and Optimization Services
Aim Higher! Consulting provides Internet consulting services, marketing research, and search engine and marketing strategies—including potential target market size and niche market opportunities—that will help you find those searchers looking for your products or services and help them find your website!
Target people searching for your product or service.
Aim Higher! Consulting can provide the expertise to make your website into an effective business profit center. Our primary services include keyword research, market research, competitor site analysis, search engine optimization (SEO), Internet 'sponsored link' (paid listings) advertising campaigns and ad optimization, onsite and offsite link analysis, user traffic analysis, and website position rank monitoring.
Be visible to people searching for your product or service.
Aim Higher! Consulting's search engine optimization can increase traffic to your website! (If your website is not ranked in the top 30 positions on the major search engines, studies show that you are missing out on more than 90% of Internet search traffic!) 'Sponsored link' advertising campaigns (such as Google AdWords campaigns) can augment your optimization efforts and bring you responses from targeted searchers.
Use keywords and search terms potential customers are actually using.
If your website is ranked highly for little-used keywords and search terms it will not generate much traffic. Aim Higher! Consulting's keyword research and Internet marketing research will show you how to capture traffic on the most profitable keywords and search terms, and our search engine positioning strategies will help you take advantage of targeted search engine traffic.
Keep your website visible to potential customers and clients.
Aim Higher! Consulting can help you keep your website optimized for your target audience according to your business plan. Aim Higher! Consulting offers monthly monitoring to track your search engine visibility to those searchers looking for your products or services.
Aim Higher! Consulting wants to help make your business an Internet success.
Internet Sponsored Link Advertising and Marketing Campaigns
There are a number of methods of marketing and advertising available to Internet businesses. A primary method is sponsored link advertising (paid link advertising), and the three main service providers are Google, Yahoo, and Microsoft. Google AdWords, Yahoo Search Marketing, and Microsoft Live Search listings allow a business to pay for ads that are displayed when certain keyword terms are used in searches. The ads can be restricted to a specific search engine, it's search engine partners, or affiliated businesses that offer ad space on their websites.
In configuring ad campaigns, knowing how to configure the advertising campaign options is critical to the success of your paid listings marketing. These options permit you to control how broadly or narrowly your target audience is, as well as how widely or narrowly your ads are displayed on the Internet. In addition, you can configure a budget limit for the campaigns in order to control your marketing expenditures and utilize your resources effectively.
Choosing your keyword terms and choosing how close the search engines match your target keywords to the user's search term will affect how many people see your ads, and allow you to filter your ad displays to those searchers who you desire to reach.
It is advisable to offer two ads per campaign in order to discover which one is most effective in getting viewers to take action and visit your site. Once a sufficient number of views and clicks is counted, then you can drop the ad that is not the top performer, and replace or improve it. This continuing improvement process (called "A-B testing" or 'Split testing') will result in improved ad successes during the time the campaign runs.
Aim Higher! Consulting can work with you in configuring campaign options and monitoring the success of the various ads being tested, as well as set up and monitor multiple simultaneous campaigns. Contact Aim Higher! Consulting if you are interested in reaching potential customers and improving the business visibility of your website.
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