Lighthouse Technologies
Lighthouse Technologies
1243 Water Tower Place
Arnold, MO
(314) 496-8665
I've been building websites for over ten years now. With all the clients I've had through the years, only a very small select few have ever taken the time to understand the marketing aspect of their website.
Most business owners think: "If I build it, they will come".
Unfortunately, this is never true. Building it, but never telling anyone about it is the single most popular problem with web design projects today. There are many many web designers that can throw out a fabulous site. But if that site doesn't attract customers, you've really done your business a disservice - and you've wasted their money.
So back to your quandary. You've built a great website, but no one is finding you. How can you fix that? Well, what you need is some sort of online marketing.
Online Marketing Options
Pay Per Click Advertising (PPC)
Link Buying
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
SEO is the 'art' of changing and updating your website so that the search engines (Google, Yahoo!, and MSN namely) can easily 'consume' your information. If they can easily understand what your site is about, and who you are trying to attract, they can better serve up potential customers with your data.
If your website isn't seeing any sales or traffic, you are in need of SEO.
If your site isn't attracting new customers, you need SEO.
If your website isn't increasing your revenue, it's a dead weight to your business. You need SEO.
Why SEO?
The number one way that people find your website is by search. Target the wrong keywords (or none at all) and all of your web marketing efforts will be useless.
Building a website is all about targeted key phrases. If you type in your product or service into a search engine, and your business isn't listed on the first or second page of results, you are losing a huge amount of potential customers.
Search Engine Optimization will help you: Explode your sales
Dominate your competition
Calculate fast ROI
Minimize your risk
Get superior sales results
Best investment for growth
How much is SEO?
This is a tricky question. Since every business has different needs, desired results and budgets, it is not feasible for us to simply quote a figure for SEO. Obviously, if you are in a very competitive field, it can take quite a bit of time and money to get to the top search results for your industry. On the other hand, if your business is local and your customers come from a small metropolitan area, SEO can be quite affordable.
No matter what the cost, you should check into it. Your business could be losing precious customers every day.
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