Lower Marketing & Advertising, LLC.

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Lower Marketing & Advertising, LLC.
1903 North 33rd Street
St. Joseph, Missouri 64506
816-262-3748

Services

Marketing Plans
Advertising Campaigns
Print Design
Public Relations
Website Design

What’s your definition of marketing? Today, it seems everyone has their own idea or definition. Many
businesses confuse marketing with sales and/or advertising. Both of these are part of a marketing plan,
but marketing includes much more.

I believe it’s an ongoing process of defining needs and wants, then building a long-term relationship to fill those needs and wants.

Advertising is an important part of the marketing plan. It is not and should not be THE marketing plan.
It is part of your communications plan within your Marketing Plan.