MindActive
MindActive
9200 Litzsinger Road
Saint Louis, MO 63144
Phone: 314.567.1117
www.mindactive.com

Remember in the not-so-distant past, the marketing goal was brand awareness and capturing share-of-mind. But the traditional tools with which to do that were, well traditional. With the first generation of internet marketing, it was all about “market presence” and putting up a web site that was basically an online brochure. “About Us” was the most important page of the site.
Today, Web 2.0 marketing and many of the next generation Web applications are all about capturing share of heart. It is seeking out and creating not just hand-raisers but loyal “hell-Yeah!” hand-raisers for your brand, by making active their participation—i.e., their connections- with your brand. So today, the mission-critical marketing buzz is “connect”. It is about encouraging users to interact, collaborate, contribute, learn and be entertained, and return for fresh experiences.

And what is the single-best way to do that?
Well, that is a trick question. There are no single-best ways to do that, but there are many convergent synchronous ways- digital tools, essentially- to bring your brand to life in the lives of your customers- to connect and activate minds- in innovative ways. These dynamic digital tools are fast-becoming the essential modes of communication in your customer world. Mind-active connections.
So, connections with your customers, connections with your team, connections with your sales prospects- in every instance, making a mind-active connection is the key.

Welcome to Web 2.0 Marketing.
Web 2.0 Tactics
• Multimedia driven, more engaging with less need to navigate
• Community oriented, learn directly from the consumer about their needs
• Highly-interactive in real-time
• Strong repeat use, “its sticky”
• Content delivered by multiple sources/feeds
• Multi-level user data tracking
• Multi-device- PCs, cell phones, PDAd, digital signage
• Global audiences
• Highly searchable
• Integral to marketing activity

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