The Pinpoint Group - Internet Marketing & Advertising in Nixa, MO

The Pinpoint Group
134 Peach Brook
Nixa, MO
(417) 725-5557
1-87-SMARTBIZ (877-762-8249)

The Pinpoint Group was founded to serve the needs of businesses to maximize their sales and marketing efforts by leveraging the latest technology with online, offline, and vertical channels. We can assist you with your e-Business, web, marketing development, product launches, and sales and management training.

We have the knowledge and expertise to help infuse technology into your business in an understandable and palatable manner.

Running a business today is much different than in years past. The proliferation of the internet, e-mail, instant messaging, and now web logs (blogs) has unearthed a whole new group of challenges. The mission of The Pinpoint Group is to assist you in combining the power of available technology with your marketing efforts to ensure proper and measureable results.

Here at The Pinpoint Group we generally concentrate on the top three categories but we also focus heavily on "the customer experience." The extreme importance and challenge of this often overlooked key element in business can be summed up as follows:

"The distinction between customer relationships that have added 'emotional value' and those that are 'emotionally insensitive' may seem trivial, but it is a huge potential-filled room into which many organizations have barely entered and they are frankly at a loss to know what to do once they get there."
Janelle Barlow, "Emotional Value: Creating Strong Bonds With Your Customers"

Fortunately maximizing the customer experience does not always require the type of investment that changing the tangible (hard) side of the business might entail, but it does require some investment nonetheless. By studying your company's current customer interactions, we can help devise a plan for enhancing these touch points and ensure that each interaction works to build emotional value. The result of this will not only help you in retaining customers, but employees as well.

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